SEO for Beginners

SEO or Search Engine Optimization is a marketing discipline that concentrates on increasing a company or website’s visibility in the search engine results. It encompasses both creative and technical elements needed to increase awareness, drive traffic, and improve ranking in the search engines. Quality content and linking sites to your page are just some of the many aspects to SEO. There are also cases when SEO can be as simple as ensuring that the layout of your site from the content all the way down to the design, is something that search engines can understand. Now SEO is not just about creating websites that are search-engine friendly; it is actually about improving your site so that people will be drawn to it.

This guide is something that beginners can use, to navigate around the different aspects of SEO. These include link building, having the ability to market the value of your website and finding phrases and keywords that can help increase your site visitors.

The Need for SEO

Does your website need SEO? Frankly, yes it does. These days, a huge number of web traffic is driven by Bing, Yahoo!, Google, and other commercial search engines. Whiles various social media platforms can help generate visits to your page, these search engines remain to be the primary source of information and it still serves as a map for most users of the worldwide web. This principle remains true, whether your site is about providing information, content, services, products, etc. intro-searchengines@2x

What makes search engines unique is that it can provide a specific or targeted traffic – people who are on the hunt for what your site offers. These search engines link you to potential customers that’s why it’s important that your site becomes visible to them. If they cannot find you or include your content and information in their database, you lost the opportunity to drive traffic to your site or worse, let people know that your page exists.

Not a lot of people know this, but search queries or the combination of words that users type in the search box are actually of extreme value. Experience and research has shown time and again that the traffic that comes from these search engines plays a huge role in an organization’s success. The benefits of targeted traffic when it comes to marketing is that it can increase a site’s exposure, revenue, and publicity. For these reasons alone, one can already safely conclude that an SEO investment has higher returns compared to other types of sales, promotion, and marketing.

Seek and You Shall Find

Is it possible for search engines to find your site without SEO? The answer would be no.

Don’t get us wrong, search engines are intelligent but they still need a lot of help from us. The big time search engines are always on the hunt for technologies or platforms that can help them improve and increase the ability to return better quality results to the users. However, smart as they can be, there are limitations to what these search engines can do. This is where the SEO comes in.

search-engine-optimization-chalkboard-ss-1920The right SEO can increase your site traffic and link you with thousands or millions of visitors. It can correct the wrong moves you’ve done in the past so you can be more visible in the search results. Aside from making the content of your site even more available to search engines, SEO can also help boost your rankings so that you will be positioned in such a way that users can easily find you. With all the developments in technology these days, the Internet has become even more competitive and companies who SEO are taking advantage of this. They are reaping the rewards, too.

Do -It – Yourself SEO

SEO can be a bit complicated but that doesn’t mean that it’s difficult to understand. As a matter of fact, a little luck and knowhow in the field can already make a huge impact. If you have enough time to do research and do some self study, there is a vast array of articles and videos online that you can use to serve as your guide when it comes to SEO. Apply the theories that you know and practice whenever you can so that you can become your company’s very own SEO guru. The learning curve will of course depend on your availability, willingness to commit, and complexity of the site. If there are so many things on your plate, you may want to consider hiring and expert so he or she can do the dirty work for you. Visit the local marketing company in your neighborhood and ask them if they practice SEO or if they have the tools that can get you started with the optimization of your site.researchisking

If you do decide to hire an expert, make it a point to still read up on articles so you’ll learn a thing or two about SEO. This will make it easier for you to communicate with the SEO expert and understand the techniques or strategies that he or she will propose to you. Since you’re both speaking the same language, it will also be a lot easier for you to communicate your ideas, etc. There are so many benefits that your company can get from SEO. Try it and see what it has in store for you.


Free and Simple Marketing Tips for Small Businesses

One of the common struggles that most small businesses have is getting the word out and letting people know that they exist. More of ten than not, small business owners invest in marketing and advertising strategies that cost them an arm and a leg. The video below shows simple and highly affordable tips that small business owners can do to market their business. At the end of the day, it’s not about how expensive the marketing strategy is. Rather, it’s all about being creative and effective.


Video Production Tips for Beginners

You saw and heard about internet videos a lot. Do a search for that exact phrase and see how many results you get. Also, doing a video search using the same keywords can leave you astounded at how many videos there are on YouTube under that same or similar words. That said, various tips for making videos can be found all over the web. Today, I’m going to share some of them.

I am going to go over the reasons why you should consider using video promotion to start your social life online. I will include the basics of creating videos as well as how using videos can build your reputation and bring traffic to your website. If you have ever thought about creating a video production in Jacksonville FL, NOW is the time to get started with video promotion!

I think in today’s economy, the need to build a personal brand is growing at a rapid rate so I wonder how successful I’d be if instead of making the company the star, we focus on using video marketing to make the owners, managers, engineers, etc. the stars.

There are many websites on that specialize in publishing your work to the world. Obviously, the main one is YouTube. Not only can you upload your “productions,” but also you can form your personalized channel where can people can check out all your work. YouTube can be limiting in the length of your videos so, you can see the many other sites including Metacafe, Vimeo if you want to submit longer productions.

When you experience your first taste of success, you will be tempted to purchase video production equipment and software you’re dying to have but couldn’t afford. You may even hire full-time employees to carry most of the workload for you or just hire a company who are experts in video production in Jacksonville FL.

It’s imperative to come up with a plan on how much money you can spend. Then, you can decide if you want to if you want to make it yourself or outsource to a Pro for video production. You can then select where you want the video to be exposed online. It entirely depends on how much time and money you can give for the project. However, if you have a tight advertising budget, your business will benefit tremendously from a little video advertisement on the internet. It is just more entertaining than compared to a banner or text ad.


Learning from Starbucks’ Success

Have you ever wondered why Starbucks is so successful even if it doesn’t have billboards or commercials on TV? There’s something about Starbucks that even if there are so many coffee shops in the world today, it’s still the one that people seek. Watch the video to understand how Starbucks managed to become successful without dumping all of their cash on advertising. You might pick up a thing or two that you can apply to your business.


Marketing Strategies that Will Boost Your Business

The worldwide web is loaded with marketing strategies that aim to grow every entrepreneur’s business, and rightfully so. We read all these articles and came up with the top three marketing strategies that are efficient and effective. Just stick to these three and we guarantee you, your business will grow in no time.


1. The first thing that every entrepreneur needs to understand is that it’s all about product strategy. All those marketing efforts will go down the drain if you don’t have an excellent product strategy. Know your market and focus on how your products will benefit them.

2. Service strategy is just as important as the product strategy. If you have excellent product strategy but your service strategy is a huge zero, the business won’t fly. Treat your customers well, give them the service that they deserve, and you will go a long way.

3. And then there’s the pricing strategy. As a business owner, you need to make sure that you’re not shortchanged when you price your products. However, you must also consider how much other businesses are selling the same product. Take note of these factors and work on your pricing strategy.