SEO or Search Engine Optimization is a marketing discipline that concentrates on increasing a company or website’s visibility in the search engine results. It encompasses both creative and technical elements needed to increase awareness, drive traffic, and improve ranking in the search engines. Quality content and linking sites to your page are just some of the many aspects to SEO. There are also cases when SEO can be as simple as ensuring that the layout of your site from the content all the way down to the design, is something that search engines can understand. Now SEO is not just about creating websites that are search-engine friendly; it is actually about improving your site so that people will be drawn to it.
This guide is something that beginners can use, to navigate around the different aspects of SEO. These include link building, having the ability to market the value of your website and finding phrases and keywords that can help increase your site visitors.
The Need for SEO
Does your website need SEO? Frankly, yes it does. These days, a huge number of web traffic is driven by Bing, Yahoo!, Google, and other commercial search engines. Whiles various social media platforms can help generate visits to your page, these search engines remain to be the primary source of information and it still serves as a map for most users of the worldwide web. This principle remains true, whether your site is about providing information, content, services, products, etc.
What makes search engines unique is that it can provide a specific or targeted traffic – people who are on the hunt for what your site offers. These search engines link you to potential customers that’s why it’s important that your site becomes visible to them. If they cannot find you or include your content and information in their database, you lost the opportunity to drive traffic to your site or worse, let people know that your page exists.
Not a lot of people know this, but search queries or the combination of words that users type in the search box are actually of extreme value. Experience and research has shown time and again that the traffic that comes from these search engines plays a huge role in an organization’s success. The benefits of targeted traffic when it comes to marketing is that it can increase a site’s exposure, revenue, and publicity. For these reasons alone, one can already safely conclude that an SEO investment has higher returns compared to other types of sales, promotion, and marketing.
Seek and You Shall Find
Is it possible for search engines to find your site without SEO? The answer would be no.
Don’t get us wrong, search engines are intelligent but they still need a lot of help from us. The big time search engines are always on the hunt for technologies or platforms that can help them improve and increase the ability to return better quality results to the users. However, smart as they can be, there are limitations to what these search engines can do. This is where the SEO comes in.
The right SEO can increase your site traffic and link you with thousands or millions of visitors. It can correct the wrong moves you’ve done in the past so you can be more visible in the search results. Aside from making the content of your site even more available to search engines, SEO can also help boost your rankings so that you will be positioned in such a way that users can easily find you. With all the developments in technology these days, the Internet has become even more competitive and companies who SEO are taking advantage of this. They are reaping the rewards, too.
Do -It – Yourself SEO
SEO can be a bit complicated but that doesn’t mean that it’s difficult to understand. As a matter of fact, a little luck and knowhow in the field can already make a huge impact. If you have enough time to do research and do some self study, there is a vast array of articles and videos online that you can use to serve as your guide when it comes to SEO. Apply the theories that you know and practice whenever you can so that you can become your company’s very own SEO guru. The learning curve will of course depend on your availability, willingness to commit, and complexity of the site. If there are so many things on your plate, you may want to consider hiring and expert so he or she can do the dirty work for you. Visit the local marketing company in your neighborhood and ask them if they practice SEO or if they have the tools that can get you started with the optimization of your site.
If you do decide to hire an expert, make it a point to still read up on articles so you’ll learn a thing or two about SEO. This will make it easier for you to communicate with the SEO expert and understand the techniques or strategies that he or she will propose to you. Since you’re both speaking the same language, it will also be a lot easier for you to communicate your ideas, etc. There are so many benefits that your company can get from SEO. Try it and see what it has in store for you.